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Abril, P.S., Olazábal, A.M. & Cava, A. Marketing and the Law. J. of the Acad. Mark. Sci. 37, 375–380 (2009). https://doi.org/10.1007/s11747-009-0159-8
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DOI: https://doi.org/10.1007/s11747-009-0159-8