1. Market-based capabilities and financial performance of firms: insights into marketing’s contribution to firm value

   • Sridhar N. Ramaswami
   • Rajendra K. Srivastava
   • Mukesh Bhargava

   Original Empirical Research 02 October 2008 Pages: 97 - 116

   

2. Evaluation of subsidiary marketing performance: combining process and outcome performance metrics

   • Dhruv Grewal
   • Gopalkrishnan R. Iyer
   • Arun Sharma

   Original Empirical Research 22 July 2008 Pages: 117 - 129

   

3. Does advertising create sustained firm value? The capitalization of brand intangible

   • Fang Wang
   • Xiao-Ping (Steven) Zhang
   • Ming Ouyang

   Original Empirical Research 07 August 2008 Pages: 130 - 143

   

4. The desired level of market orientation and business unit performance

   • Michael Song
   • Mark E. Parry

   Original Empirical Research 08 January 2009 Pages: 144 - 160

   

5. The effect of superstitious beliefs on performance expectations

   • Lauren Block
   • Thomas Kramer

   Original Empirical Research 09 September 2008 Pages: 161 - 169

   

6. Corporate social responsibility: attributions, loyalty, and the mediating role of trust

   • Pavlos A. Vlachos
   • Argiris Tsamakos
   • Panagiotis K. Avramidis

   Original Empirical Research 11 September 2008 Pages: 170 - 180

   

7. Getting a second chance: the role of imagery in the influence of inaction regret on behavioral intent

   • Vanessa M. Patrick
   • Matthew Lancellotti
   • Henrik Hagtvedt

   Original Empirical Research 17 September 2008 Pages: 181 - 190

8. A meta-analysis of humor in advertising

   • Martin Eisend

   Original Empirical Research 30 May 2008 Pages: 191 - 203

   

9. Stochastic modelling and industrial networks—complementary views of organisational buyer behavior

   • Jim McCabe
   • Philip Stern

   Methodological Paper 09 April 2008 Pages: 204 - 214

10. Toward a theory of repeat purchase drivers for consumer services

    • Michael Paul
    • Thorsten Hennig-Thurau
    • Caroline Wiertz

    Original Empirical Research 12 November 2008 Pages: 215 - 237

    

11. Revealed reader preference for marketing journals

    • Charles F. Hofacker
    • Mark R. Gleim
    • Stephanie J. Lawson

    Original Empirical Research 09 December 2008 Pages: 238 - 247