1. Service-dominant logic: continuing the evolution

   • Stephen L. Vargo
   • Robert F. Lusch

   Conceptual/Theoretical Paper 01 August 2007 Pages: 1 - 10

2. The service-dominant logic and the future of marketing

   • David Ballantyne
   • Richard J. Varey

   Conceptual/Theoretical Paper 05 September 2007 Pages: 11 - 14

3. Extending the service-dominant logic: from customer centricity to balanced centricity

   • Evert Gummesson

   Conceptual/Theoretical Paper 24 July 2007 Pages: 15 - 17

4. Fundamentals of service science

   • Paul P. Maglio
   • Jim Spohrer

   Conceptual/Theoretical Paper 24 July 2007 Pages: 18 - 20

5. Service-dominant logic and resource theory

   • Eric J. Arnould

   Report 03 August 2007 Pages: 21 - 24

6. Why “service”?

   • Stephen L. Vargo
   • Robert F. Lusch

   Conceptual/Theoretical Paper 03 August 2007 Pages: 25 - 38

7. Marketing with integrity: ethics and the service-dominant logic for marketing

   • Andrew V. Abela
   • Patrick E. Murphy

   Conceptual/Theoretical Paper 21 August 2007 Pages: 39 - 53

8. An expanded and strategic view of discontinuous innovations: deploying a service-dominant logic

   • Stefan Michel
   • Stephen W. Brown
   • Andrew S. Gallan

   Conceptual/Theoretical Paper 24 July 2007 Pages: 54 - 66

9. The service-dominant logic and a hierarchy of operant resources: developing masterful operant resources and implications for marketing strategy

   • Sreedhar Madhavaram
   • Shelby D. Hunt

   Conceptual/Theoretical Paper 07 August 2007 Pages: 67 - 82

   

10. Managing the co-creation of value

    • Adrian F. Payne
    • Kaj Storbacka
    • Pennie Frow

    Conceptual/Theoretical Paper 11 August 2007 Pages: 83 - 96

    

11. A descriptive model of the consumer co-production process

    • Michael Etgar

    Methodological Paper 19 July 2007 Pages: 97 - 108

12. Trying to prosume: toward a theory of consumers as co-creators of value

    • Chunyan Xie
    • Richard P. Bagozzi
    • Sigurd V. Troye

    Original Empirical Research 01 August 2007 Pages: 109 - 122

    

13. The effects of customer participation in co-created service recovery

    • Beibei Dong
    • Kenneth R. Evans
    • Shaoming Zou

    Original Empirical Research 27 July 2007 Pages: 123 - 137

    

14. Managing innovation through customer coproduced knowledge in electronic services: An exploratory study

    • Vera Blazevic
    • Annouk Lievens

    Original Empirical Research Open access 24 July 2007 Pages: 138 - 151

15. Reconfiguration of the conceptual landscape: a tribute to the service logic of Richard Normann

    • Stefan Michel
    • Stephen L. Vargo
    • Robert F. Lusch

    Conceptual/Theoretical Paper 25 July 2007 Pages: 152 - 155