Accessing academic research through an e-database: Issues of journal quality and knowledge use George M. Zinkhan From the Editor Pages: 369 - 370
The paradox of a marketing planning capability Rebecca J. SlotegraafPeter R. Dickson OriginalPaper Pages: 371 - 385
The adaptive consequences of pride in personal selling Willem VerbekeFrank BelschakRichard P. Bagozzi OriginalPaper Pages: 386 - 402
Modeling the patient-physician service encounter: Improving patient outcomes Angela Hausman OriginalPaper Pages: 403 - 417
An integrated framework for the conceptualization of consumers’ perceived-risk processing Margy P. ConcharGeorge M. ZinkhanSergio Olavarrieta OriginalPaper Pages: 418 - 436
French versus American consumers’ attachment of value to a product in a common consumption context: A cross-national comparison Jeffrey W. OverbySarah Fisher GardialRobert B. Woodruff OriginalPaper Pages: 437 - 460