Skip to main content
Log in

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

References

  • Andreasen, Alan R. 1965. “Attitudes and Customer Behavior: A Decision Model.” InNew Research in Marketing. Ed. Lee E. Preston. Berkeley: Institute of Business and Economic Research, University of California, 1–16.

    Google Scholar 

  • Bartels, Robert. 1962.The Development of Marketing Thought. Homewood, IL: Irwin.

    Google Scholar 

  • —. 1968. “The General Theory of Marketing.”Journal of Marketing, 32(January): 29–33.

    Article  Google Scholar 

  • —. 1970.Marketing Theory and Metatheory. Homewood, IL: Irwin.

    Google Scholar 

  • Davidow, William and Bro Uttal. 1989.Total Customer Service: The Ultimate Weapon. New York: HarperCollins.

    Google Scholar 

  • Engel, James F., David T. Kollat, and Roger D. Blackwell. 1968.Consumer Behavior. New York: Holt, Rinehart & Winston.

    Google Scholar 

  • Farley, John U. and L. Winton Ring. 1970. “An Empirical Test of the Howard-Sheth Model of Buyer Behavior.”Journal of Marketing Research 7: 427–438.

    Article  Google Scholar 

  • Fishbein, Martin. 1963. “An Investigation of the Relationships Between Beliefs About an Object and the Attitude Toward That Object.”Human Relations 16(August): 233–239.

    Article  Google Scholar 

  • Halbert, Michael. 1964. “The Requirements for Theory in Marketing.” InTheory in Marketing. Eds. Reavis Cox, Wroe Alderson, and Stanley Shapiro. Homewood, IL: Irwin, 17–36.

    Google Scholar 

  • Howard, John A. and Jagdish N. Sheth. 1969.The Theory of Buyer Behavior. New York: John Wiley.

    Google Scholar 

  • Hunt, Shelby D. and James L. Pappas. 1972. “A Crucial Test for the Howard-Sheth Model of Buyer Behavior.”Journal of Marketing Research 9(August): 346–348.

    Article  Google Scholar 

  • Kotler, Philip. 1967.Marketing Management: Analysis, Planning, and Control. Englewood Cliffs, NJ: Prentice Hall.

    Google Scholar 

  • —. 1972.Marketing Management: Analysis, Planning, and Control. 2d ed. Englewoood Cliffs, NJ: Prentice Hall.

    Google Scholar 

  • Lele, Milind and Jagdish N. Sheth. 1987.The Customer Is Key: Gaining an Unbeatable Advantage Through Customer Satisfaction. New York John Wiley.

    Google Scholar 

  • Lutz, Richard J. and R. W. Resek. 1972. “More on Testing the Howard-Sheth Model of Buyer Behavior.”Journal of Marketing Research 9: 344–345.

    Article  Google Scholar 

  • Merton, Robert K. 1957.Social Theory and Social Structure. New York: Free Press.

    Google Scholar 

  • Nicosia, Francesco. 1966.Consumer Decision Processes: Marketing and Advertising Implications. Englewood Cliffs, NJ: Prentice Hall.

    Google Scholar 

  • Parvativar, Atul. 2001. “Portrayal of a Professor.”Khabar Magazine (February): 25–28.

    Google Scholar 

  • Peters, Thomas J. and Robert H. Waterman, Jr. 1982.In Search of Excellence: Lessons From America’s Best-Run Companies. New York: HarperCollins.

    Google Scholar 

  • Sheth, Jagdish N. 1973. “A Model of Industrial Buyer Behavior.”Journal of Marketing 37(October): 50–56.

    Article  Google Scholar 

  • — Ed. 1974.Models of Buyer Behavior: Conceptual Quantitative, and Empirical. New York: Harper & Row.

    Google Scholar 

  • —, David M. Gardner, and Dennis E. Garrett. 1988.Marketing Theory: Evolution and Evaluation. New York: John Wiley.

    Google Scholar 

  • — and Dennis E. Garrett. 1986a.Marketing Management: A Comprehensive Reader. Cincinnati, OH: Southwestern.

    Google Scholar 

  • — and ——. 1986b.Marketing Theory: Classic and Contemporary Readings. Cincinnati, OH: Suothwestern.

    Google Scholar 

  • —, Banwari Mittal, and Bruce Newman. 1999.Customer Behavior: Consumer Behavior and Beyond. Fort Worth, TX: Dryden.

    Google Scholar 

  • —, Bruce I. Newman, and Barbara L. Gross. 1991.Consumption Values and Market Choices: Theory and Applications. Cincinnati, OH: Southwestern.

    Google Scholar 

  • — and Rajendra S. Sisodia. 2002.The Rule of Three: Surviving and Thriving in Competitive Markets. New York: Free Press.

    Google Scholar 

  • — and Andrew Sobel. 2000.Clients for Life: How Great Professionals Develop Breakthrough Relationships. New York: Simon & Schuster.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Peggy Cunningham.

Rights and permissions

Reprints and permissions

About this article

Cite this article

Cunningham, P., Sisodia, R. Reviews of books. JAMS 32, 461–467 (2004). https://doi.org/10.1177/0092070304269506

Download citation

  • Issue Date:

  • DOI: https://doi.org/10.1177/0092070304269506

Navigation