1. The role of interpersonal liking in building trust in long-term channel relationships

   • Carolyn Y. Nicholson
   • Larry D. Compeau
   • Rajesh Sethi

   OriginalPaper Pages: 3 - 15

2. Customer satisfaction: A meta-analysis of the empirical evidence

   • David M. Szymanski
   • David H. Henard

   OriginalPaper Pages: 16 - 35

3. The impact of research design on consumer price recall accuracy: An integrative review

   • Hooman Estelami
   • Donald R. Lehmann

   OriginalPaper Pages: 36 - 49

4. Marketing implementation in smaller organizations: Definition, framework, and propositional inventory

   • Hemant C. Sashittal
   • Avan R. Jassawalla

   OriginalPaper Pages: 50 - 69

5. Factors affecting the use of information in the evaluation of marketing communications productivity

   • George S. Low
   • Jakki J. Mohr

   OriginalPaper Pages: 70 - 88

6. Generating new product ideas: An initial investigation of the role of market information and organizational characteristics

   • Lisa C. Troy
   • David M. Szymanski
   • P. Rajan Varadarajan

   Research note Pages: 89 - 101

7. Reviews of books

   • Peggy Cunningham
   • Rick Parker
   • Sandra J. Bravo

   BookReview Pages: 102 - 107

8. Marketing and the law

   • Ann C. Morales
   • Anita Cava
   • Tipton F. McCubbins

   Announcement Pages: 108 - 111