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References

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  • Personalities and Products: A Historical Perspective on Advertising in America by Edd Applegate Westport, CT: Greenwood Press, 1998, 178 pages

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Author information

Authors and Affiliations

  1. Queen’s University, Kingston, Canada

    Peggy Cunningham

  2. Rowan University, Glassboro, USA

    Rick Parker

  3. Boston College, Boston, USA

    Ann Marie Barry & Sandra J. Bravo

  4. Southwest Missouri State University, Missouri, USA

    Ron Coulter

Authors
  1. Peggy Cunningham
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  2. Rick Parker
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  3. Ann Marie Barry
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  4. Ron Coulter
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  5. Sandra J. Bravo
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Cunningham, P., Parker, R., Barry, A.M. et al. Reviews of books. JAMS 29, 102–107 (2001). https://doi.org/10.1177/0092070301291007

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  • DOI: https://doi.org/10.1177/0092070301291007

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