The role of interpersonal liking in building trust in long-term channel relationships Carolyn Y. NicholsonLarry D. CompeauRajesh Sethi OriginalPaper Pages: 3 - 15
Customer satisfaction: A meta-analysis of the empirical evidence David M. SzymanskiDavid H. Henard OriginalPaper Pages: 16 - 35
The impact of research design on consumer price recall accuracy: An integrative review Hooman EstelamiDonald R. Lehmann OriginalPaper Pages: 36 - 49
Marketing implementation in smaller organizations: Definition, framework, and propositional inventory Hemant C. SashittalAvan R. Jassawalla OriginalPaper Pages: 50 - 69
Factors affecting the use of information in the evaluation of marketing communications productivity George S. LowJakki J. Mohr OriginalPaper Pages: 70 - 88
Generating new product ideas: An initial investigation of the role of market information and organizational characteristics Lisa C. TroyDavid M. SzymanskiP. Rajan Varadarajan Research note Pages: 89 - 101
