1. Fundamental changes in marketing organization: The movement toward a customer-focused organizational structure

   • Christian Homburg
   • John P. Workman
   • Ove Jensen

   OriginalPaper Pages: 459 - 478

2. Reducing marketing’s conflict with other functions: The differential effects of integrating mechanisms

   • Elliot Maltz
   • Ajay K. Kohli

   OriginalPaper Pages: 479 - 492

3. Firm-level export performance assessment: Review, evaluation, and development

   • Constantine S. Katsikeas
   • Leonidas C. Leonidou
   • Neil A. Morgan

   ReviewPaper Pages: 493 - 511

4. How first impressions of a customer impact effectiveness in an initial sales encounter

   • Kenneth R. Evans
   • Robert E. Kleine
   • Lawrence A. Crosby

   OriginalPaper Pages: 512 - 526

5. A refinement and validation of the MARKOR scale

   • Ken Matsuno
   • John T. Mentzer
   • Joseph O. Rentz

   Research Note Pages: 527 - 539

6. Reviews of books

   • Victoria L. Crittenden
   • Ronald E. Goldsmith
   • Penny M. Simpson

   BookReview Pages: 540 - 548