Volume 28, Issue 4 | Journal of the Academy of Marketing Science

Journal of the Academy of Marketing Science

Official Publication of the Academy of Marketing Science

Publishing model:: Hybrid

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Volume 28, Issue 4

September 2000

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6 articles in this issue

Fundamental changes in marketing organization: The movement toward a customer-focused organizational structure
Christian Homburg
John P. Workman
Ove Jensen
OriginalPaper Pages: 459 - 478
Reducing marketing’s conflict with other functions: The differential effects of integrating mechanisms
Elliot Maltz
Ajay K. Kohli
OriginalPaper Pages: 479 - 492
Firm-level export performance assessment: Review, evaluation, and development
Constantine S. Katsikeas
Leonidas C. Leonidou
Neil A. Morgan
ReviewPaper Pages: 493 - 511
How first impressions of a customer impact effectiveness in an initial sales encounter
Kenneth R. Evans
Robert E. Kleine
Lawrence A. Crosby
OriginalPaper Pages: 512 - 526
A refinement and validation of the MARKOR scale
Ken Matsuno
John T. Mentzer
Joseph O. Rentz
Research Note Pages: 527 - 539
Reviews of books
Victoria L. Crittenden
Ronald E. Goldsmith
Penny M. Simpson
BookReview Pages: 540 - 548