Volume 27, Issue 4 | Journal of the Academy of Marketing Science

Journal of the Academy of Marketing Science

Official Publication of the Academy of Marketing Science

Publishing model:: Hybrid

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Volume 27, Issue 4

September 1999

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6 articles in this issue

Do citizenship behaviors matter more for managers than for salespeople?
Scott B. MacKenzie
Philip M. Podsakoff
Julie Beth Paine
OriginalPaper Pages: 396 - 410
The synergistic effect of market orientation and learning orientation on organizational performance
William E. Baker
James M. Sinkula
OriginalPaper Pages: 411 - 427
Point-of-purchase displays, product organization, and brand purchase likelihoods
Charles S. Areni
Dale F. Duhan
Pamela Kiecker
OriginalPaper Pages: 428 - 441
Extending the competitive marketing strategy paradigm: The role of strategic reference points theory
Aviv Shoham
Avi Fiegenbaum
OriginalPaper Pages: 442 - 454
Corporate citizenship: Cultural antecedents and business benefits
Isabelle Maignan
O. C. Ferrell
G. Tomas M. Hult
OriginalPaper Pages: 455 - 469
Implications of accurate usage of nutrition facts panel information for food product evaluations and purchase intentions
Scot Burton
Judith A. Garretson
Anne M. Velliquette
Research Note Pages: 470 - 480