A segmentation strategy for the 1980’s: Profiling the socially-concerned market through life-style analysis Michael A. Belch OriginalPaper Pages: 345 - 358
The home purchase process: Measurement of evaluative criteria through pairwise measures Jon B. FreidenDouglas S. Bible OriginalPaper Pages: 359 - 376
Systematic life styles for new product segmentation F. Anthony Bushman OriginalPaper Pages: 377 - 394
Measuring price thresholds using social judgment theory William Theodore CummingsLonnie L. Ostrom OriginalPaper Pages: 395 - 409
Conservation or energy development: Consumer perceptions of alternate solutions to the energy crisis Richard M. DurandSubhash Sharma OriginalPaper Pages: 410 - 431
The effect of various price markdowns on consumers' ratings of a new product Hershey H. FriedmanLinda W. FriedmanRalph Gallay OriginalPaper Pages: 432 - 437
An empirical test of the Causative Markov model of consumer behavior Ram Kesavan OriginalPaper Pages: 438 - 456
Who are your successful salespeople? Bradley D. LockemanJohn H. Hallaq OriginalPaper Pages: 457 - 472
An analysis of congruous relationships between self-images and product images Warren S. MartinJoseph Bellizzi OriginalPaper Pages: 473 - 489
The influence of the school of business on the values of its students John V. PetrofElie E. SayeghPandelis I. Vlahopoulos OriginalPaper Pages: 500 - 513
Airline safety: Perceived and actual Harold W. BerkmanLeonard H. ChusmirPaul Hertz OriginalPaper Pages: 514 - 538