Abstract
Life-style analysis was performed to determine the activities, opinions and interests of the socially-ecologically concerned consumer. The more “concerned” consumer was found to be more physically active, family oriented, liberal and self-assured than those not demonstrating such concern, and more rational and deliberate in respect to their consumer behavior.
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Belch, M.A. A segmentation strategy for the 1980’s: Profiling the socially-concerned market through life-style analysis. JAMS 10, 345–358 (1982). https://doi.org/10.1007/BF02729340
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DOI: https://doi.org/10.1007/BF02729340