1. The marketing mix: A Canadian perspective

   • Peter M. Banting
   • Randolph E. Ross

   OriginalPaper Pages: 1 - 11

2. Bayesian theory in the evaluation of new product ideas

   • Natalie Calabro

   OriginalPaper Pages: 12 - 24

3. New areas of marketing opportunity

   • George F. Frey

   OriginalPaper Pages: 25 - 33

4. The fine art of reducing and avoiding income taxes

   • Stanley Malaga

   OriginalPaper Pages: 34 - 42

5. Classical error pairs and the Bayesian prior

   • Buddy L. Myers
   • N.L Enrick

   OriginalPaper Pages: 43 - 51

6. Are bank marketing information systems relevant?

   • Frederick A. Palumbo

   OriginalPaper Pages: 52 - 58

7. Effective promotional strategy through decentralization

   • Martin R. Schlissel

   OriginalPaper Pages: 59 - 67

8. Marketing challenges to monetary inflation—A trip in forensic economics

   • James F. Bender

   OriginalPaper Pages: 68 - 74

9. Convenience-package banning: Economic and environmental implications

   • Christopher C. Gilson

   OriginalPaper Pages: 75 - 79