1. Goodwill and dynamic advertising strategies

   • Toker Doganoglu
   • Daniel Klapper

   OriginalPaper Pages: 5 - 29

2. Private labels and public quality standards: How can consumer trust be restored after the mad cow crisis?

   • Éric Giraud-Héraud
   • Lamia Rouached
   • Louis-Georges Soler

   OriginalPaper Pages: 31 - 55

3. Modeling preference evolution in discrete choice models: A Bayesian state-space approach

   • Mohamed Lachaab
   • Asim Ansari
   • Abdelwahed Trabelsi

   OriginalPaper Pages: 57 - 81