Volume 22, Issue 2 | Quantitative Marketing and Economics

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Volume 22, Issue 2

June 2024

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3 articles in this issue

Heterogeneous treatment effects and optimal targeting policy evaluation
Günter J. Hitsch
Sanjog Misra
Walter W. Zhang
OriginalPaper 05 April 2024 Pages: 115 - 168
A high-performance turnkey system for customer lifetime value prediction in retail brands
Yan Yan
Nicholas Resnick
OriginalPaper Open access 08 November 2023 Pages: 169 - 192
Identification in english auctions with shill bidding
Guillermo Marshall
OriginalPaper 23 November 2023 Pages: 193 - 222