A typology of brand alliances and consumer awareness of brand alliance integration Casey E. NewmeyerR. VenkateshRabikar Chatterjee OriginalPaper 03 September 2018 Pages: 275 - 289
Exclusive dealing without territory exclusivity in multichannel systems: managing channel conflict and driving commitment Alberto Sa VinhasRichard Gibbs OriginalPaper 06 June 2018 Pages: 291 - 305
Protecting positioning innovations: the emergence of non-traditional trademark registrations Saurabh MishraDemetrios VakratsasAlexander V. Krasnikov OriginalPaper 24 August 2018 Pages: 307 - 318
The effect of traditionally marginalized groups in advertising on consumer response Enrica N. RuggsJennifer Ames StuartLinyun W. Yang OriginalPaper 05 September 2018 Pages: 319 - 335
Warmer or cooler: the influence of ambient temperature on complex choices Luqiong TongRui (Juliet) ZhuPing Zhao OriginalPaper 30 May 2018 Pages: 337 - 350
Besting the status quo: the effect of abstract versus concrete mindsets on emotional trade-off difficulty and avoidant coping behavior David L. AlexanderAshley Stadler Blank OriginalPaper 06 June 2018 Pages: 351 - 362
The differentiated effect of advertising on readership: evidence from a two-sided market approach Marc IvaldiCatherine Muller-Vibes OriginalPaper 21 June 2018 Pages: 363 - 376
The self-creation effect: making a product supports its mindful consumption and the consumer’s well-being Johanna BrunnederUtpal Dholakia OriginalPaper 07 August 2018 Pages: 377 - 389
In God we hope, in ads we believe: the influence of religion on hope, perceived ad credibility, and purchase behavior Samer SarofimFrank G. Cabano OriginalPaper 13 September 2018 Pages: 391 - 404