Consideration, choice, and classifying loyalty Andres TerechRandolph E. BucklinDonald G. Morrison OriginalPaper 24 October 2008 Pages: 209 - 225
Private labels and new product development Chyi-Mei ChenShan-Yu ChouI-Huei Wu OriginalPaper 06 May 2009 Pages: 227 - 243
The effect of experience on Internet auction bidding dynamics Xin WangYe Hu OriginalPaper 04 February 2009 Pages: 245 - 261
An investigation into gambling purchases using the NBD and NBD–Dirichlet models Desmond LamRichard Mizerski OriginalPaper 11 March 2009 Pages: 263 - 276
Competitive reasons for the Name-Your-Own-Price channel Scott Fay OriginalPaper 06 February 2009 Pages: 277 - 293
The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performance Omar MerloSeigyoung Auh OriginalPaper 25 March 2009 Pages: 295 - 311
Gender differences in new brand name response Richard R. Klink OriginalPaper 29 October 2008 Pages: 313 - 326