Some antecedents and outcomes of brand love Barbara A. CarrollAaron C. Ahuvia OriginalPaper Pages: 79 - 89
An exploratory analysis of the determinants of cooperative advertising participation rates Matthew G. Nagler OriginalPaper Pages: 91 - 102
“I love it” or “I hate it”? The positivity effect in stated preferences for agent evaluation Andrew D. GershoffAshesh MukherjeeAnirban Mukhopadhyay OriginalPaper Pages: 103 - 117
Comparing the generalizability of online and mail surveys in cross-national service quality research Elisabeth DeutskensAd de JongMartin Wetzels OriginalPaper Pages: 119 - 136
An empirical comparison of methods for measuring consumers’ willingness to pay Franziska Voelckner OriginalPaper Pages: 137 - 149
Interaction between two types of information on reactions to delays Michael K. HuiAlan C. TseLianxi Zhou OriginalPaper Pages: 151 - 162