Recurrent Marketing Decisions: Decision Complexity, Decision Focus, and Firm Performance William T. Ross JrMarian Chapman MooreRichard Staelin OriginalPaper Pages: 283 - 297
Reference Points Used In Quality And Value Judgements Amna KirmaniHans Baumgartner OriginalPaper Pages: 299 - 310
On the Origin and Distinctness of Skepticism toward Advertising Carl ObermillerEric R. Spangenberg OriginalPaper Pages: 311 - 322
Exploratory Analysis using Parallel Coordinate Systems: Data Visualization in N-Dimensions Bruce R. KlemzPatrick M. Dunne OriginalPaper Pages: 323 - 333
Survey Accuracy as a Function of Usage Rate Michael Y. HuRex S. TohEunkyu Lee OriginalPaper Pages: 335 - 348
On The Log-Linear Analysis Of Multiple Response Data Thomas E. DeCarloRussell N. LaczniakSridhar N. Ramaswami OriginalPaper Pages: 349 - 361
Experts and Amateurs: The Role of Experience in Internet Auctions Ronald T. Wilcox OriginalPaper Pages: 363 - 374