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Business ethics: A literature review with a focus on marketing ethics

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Abstract

In recent years, the business ethics literature has exploded in both volume and importance. Because of the sheer volume and diversity of this literature, a review article was deemed necessary to provide focus and clarity to the area. The present paper reviews the literature on business ethics with a special focus in marketing ethics. The literature is divided into normative and empirical sections, with more emphasis given to the latter. Even though the majority of the articles deal with the American reality, most of the knowledge gained is easily transferable to other nations.

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  1. Marketing Department, Florida Internationas University, 33199, University Park, Miami, USA

    John Tsalikis & David J. Fritzsche

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  1. John Tsalikis
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John Tsalikis is an Assistant Professor of Marketing at Florida International University. His articles have appeared in the Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of International Consumer Marketing, and Psychology and Marketing.

David J. Fritzsche is a Professor of Business Administration at the University of Portland. His articles have appeared in the Academy of Management Journal, Columbia Journal of World Business, Journal of Macromarketing, Journal of Marketing Research, Marketing Ethics: Guidelines for Managers, and Research in Corporate Social Performance and Policy.

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Tsalikis, J., Fritzsche, D.J. Business ethics: A literature review with a focus on marketing ethics. J Bus Ethics 8, 695–743 (1989). https://doi.org/10.1007/BF00384207

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