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Making Ethical Marketing Decisions

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Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference

Abstract

The issue of ethics in business, and marketing in particular, has received much attention over the years in the popular press and academic journals as the debate continues over a working definition of ethics, how it applies to business, and why marketers should be especially concerned about ethics. This article reviews the literature on ethics and attempts to offer an applied ethical action model that marketing managers can use in all decision-making situations.

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Author information

Authors and Affiliations

  1. Florida State University, Cullowhee, USA

    Randall S. Hansen

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  1. Randall S. Hansen
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Editor information

Editors and Affiliations

  1. Western Carolina University, Cullowhee, North Carolina, USA

    B. J. Dunlap

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Hansen, R.S. (2015). Making Ethical Marketing Decisions. In: Dunlap, B. (eds) Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13254-9_50

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