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Tailored Communications for Health-Related Decision-Making and Behavior Change

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Handbook of Health Decision Science

Abstract

Tailoring is a health communication practice that involves customizing messages to the individual. The current chapter provides an overview of tailoring, focusing on how it operates, communication channels used in tailoring, use of theory, and evidence of efficacy. The chapter concludes with a discussion of future directions for research on tailoring in health communication.

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Authors and Affiliations

  1. School of Media and Journalism and Lineberger Comprehensive Cancer Center, University of North Carolina at Chapel Hill, 363 Carroll Hall (CB 3365), Chapel Hill, NC, 27599-3365, USA

    Seth M. Noar

  2. Department of Communication, University of Kentucky, Lexington, KY, USA

    Nancy Grant Harrington

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  1. Seth M. Noar
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  2. Nancy Grant Harrington
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Correspondence to Seth M. Noar .

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Editors and Affiliations

  1. Department of Urology, Icahn School of Medicine at Mount Sinai, New York, New York, USA

    Michael A. Diefenbach

  2. Fox Chase Cancer Center, Philadelphia, Pennsylvania, USA

    Suzanne Miller-Halegoua

  3. Department of Community Health Sciences, Boston University, Boston, Massachusetts, USA

    Deborah J. Bowen

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Noar, S.M., Harrington, N.G. (2016). Tailored Communications for Health-Related Decision-Making and Behavior Change. In: Diefenbach, M., Miller-Halegoua, S., Bowen, D. (eds) Handbook of Health Decision Science. Springer, New York, NY. https://doi.org/10.1007/978-1-4939-3486-7_18

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