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Wandel von Organisationsstrukturen, -systemen und -kultur in Relation zu Entwicklungsstufen in Ländern und Betätigungsformen: Eine empirische Studie

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Internationale Unternehmungen und das Management ausländischer Tochtergesellschaften

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Zusammenfassung

Die Erklärung und Prognose der internationalen Entwicklung von Unternehmen über die Zeit bildet nach wie vor eine Kernherausforderung der internationalen Managementforschung und -praxis, vor allem in Bezug auf kleinere Unternehmen (Jones/ Coviello 2005). In der Forschung zur dynamischen Entwicklung von Unternehmen in Auslandsmärkten zeigen sich trotz einer beachtlichen Tradition relativ wenige primärempirische Studien, bei Dominanz kasuistischer Studien sowie singulärer Ansätze (Young et al. 2003, Kutschker/Schmid 2008). Zugleich betonen verschiedene Autoren die Notwendigkeit, die zunehmende Dynamik der Internationalisierung in theoretische Erklärungsansätze einzubinden (Axinn/Matthyssens 2002, ähnlich Jones/Coviello 2005, Aspelund et al. 2007).

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Authors and Affiliations

  1. Universität Trier, Trier

    Prof. Dr. Prof. h.c. Bernhard Swoboda (Inhaber der Professur für Marketing und Handel)

  2. Universität Trier, Trier

    Dipl.-Kfm. Martin Jager (Wissenschaftliche Mitarbeiter)

  3. Universität Trier, Trier

    Dipl.-Kffr. Edith Olejnik (Wissenschaftliche Mitarbeiter)

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Swoboda, B., Jager, M., Olejnik, E. (2011). Wandel von Organisationsstrukturen, -systemen und -kultur in Relation zu Entwicklungsstufen in Ländern und Betätigungsformen: Eine empirische Studie. In: Schmid, S. (eds) Internationale Unternehmungen und das Management ausländischer Tochtergesellschaften. Gabler. https://doi.org/10.1007/978-3-8349-6104-4_6

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