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Unternehmerische Gelegenheiten: Nutzung von narrativen Interviews zur Untersuchung von Wendepunkten im Leben von Nachhaltigkeitsunternehmerinnen

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Gelegenheitsfenster für nachhaltigen Konsum

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Zusammenfassung

Nachhaltigkeitsorientiertes Unternehmer*innentum gewinnt – nicht zuletzt ob seiner steigenden Relevanz für die Lösung akuter sozialer und ökologischer Probleme – auch in der Forschung an Bedeutung. Frauen wird hier besonderes Potenzial zugeschrieben, das jedoch bislang noch nicht ausreichend gehoben wird. Enormer Forschungsbedarf liegt daher auf der Schnittstelle „Women-Sustainability-Entrepreneurship“. Da Grundlage jeden unternehmerischen Handelns die Identifikation und Ergreifung unternehmerischer Gelegenheiten ist, soll dies im Mittelpunkt unseres Artikels stehen. Wir führen Elemente der Entrepreneurship-, Nachhaltigkeits- und Gender-Forschung zusammen und stellen vor, wie die Entstehung nachhaltiger, von Frauen entwickelter Geschäftsideen untersucht werden kann. Eine Analyse von Lebensläufen mit besonderem Blick auf die Gründungsgeschichten und der Vergleich unterschiedlicher Orientierungsrahmen mithilfe von narrativen Interviews und der dokumentarischen Methode kann zeigen, wie Frauen nachhaltigkeitsorientierte unternehmerische Gelegenheitsfenster identifizieren und öffnen, um erfolgreiche Nachhaltigkeitsunternehmen zu gründen.

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Notes

  1. 1.

    In der Literatur werden, oft synonym, die Begriffe Sustainable Entrepreneurship (z. B. Johnson & Schaltegger 2020) oder auch Sustainability-related Entrepreneurship (z. B. Konys, 2019) genutzt. Wir verwenden neben den deutschsprachigen Begriffen in unserem Artikel den Begriff Sustainability Entrepreneurship, um Verwechslungen mit dem Begriff Sustainable Entrepreneurship im Sinne langfristigen Erfolgs bzw. Bestehens am Markt zu vermeiden, beziehen uns aber durchaus auch auf Studien, die den Begriff Sustainable Entrepreneurship im Sinne einer (ganzheitlichen) Nachhaltigkeitsorientierung nutzen.

  2. 2.

    TEA steht für Total Entrepreneurial Activity.

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  1. Universität Vechta, Wirtschaft und Ethik, Vechta, Deutschland

    Jantje Halberstadt & Anne-Kathrin Schwab

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  1. Jantje Halberstadt
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  2. Anne-Kathrin Schwab
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Correspondence to Anne-Kathrin Schwab .

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  1. Fak. II: Natur und Sozialwissenschaften, Universität Vechta, Vechta, Deutschland

    Corinna Onnen

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Halberstadt, J., Schwab, AK. (2022). Unternehmerische Gelegenheiten: Nutzung von narrativen Interviews zur Untersuchung von Wendepunkten im Leben von Nachhaltigkeitsunternehmerinnen. In: Onnen, C. (eds) Gelegenheitsfenster für nachhaltigen Konsum. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-37543-0_7

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  • DOI: https://doi.org/10.1007/978-3-658-37543-0_7

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