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Make Public-Relations-Research matter – Alternative Wege der PR-Forschung

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Organisationskommunikation und Public Relations

Zusammenfassung

This article develops an outline of alternative public relations research. In order to unravel this outline we first explain how academic public relations can be described in research and education. To unfold an alternative idea we then introduce the programmatic draft “Make Social Science Matter“ by Bent Flyvbjerg including his differentiation between Episteme, Techne and Phronesis based on Aristotle.

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Author information

Authors and Affiliations

  1. Universität Leipzig, Leipzig, Deutschland

    Dr. Howard Nothhaft M.A.

  2. Universität Salzburg, Salzburg, Deutschland

    Prof. Dr. Stefan Wehmeier

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  1. Dr. Howard Nothhaft M.A.
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  2. Prof. Dr. Stefan Wehmeier
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Correspondence to Howard Nothhaft M.A. .

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Editors and Affiliations

  1. Burgstr. 21, Leipzig, 04109, Germany

    Ansgar Zerfaß

  2. Belgradstr. 33, München, 80796, Germany

    Lars Rademacher

  3. Greifswald, Germany

    Stefan Wehmeier

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Nothhaft, H., Wehmeier, S. (2013). Make Public-Relations-Research matter – Alternative Wege der PR-Forschung. In: Zerfaß, A., Rademacher, L., Wehmeier, S. (eds) Organisationskommunikation und Public Relations. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-531-18961-1_13

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  • DOI: https://doi.org/10.1007/978-3-531-18961-1_13

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