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Religiously Motivated Consumer Boycott: The Impact on Brand Image, Product Judgment and Customer Loyalty

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Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)

Abstract

The purpose of this paper is to improve theoretical and empirical knowledge first of all, about the effect of consumer ethnocentrism and religious animosity towards a country on consumers’ boycott propensity; and second about the effect of boycotting on customer product judgment, brand image and loyalty.

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  • DOI: 10.1007/978-3-319-10873-5_86
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Abosag, I., Farah, M. (2015). Religiously Motivated Consumer Boycott: The Impact on Brand Image, Product Judgment and Customer Loyalty. In: Dato-on, M. (eds) The Sustainable Global Marketplace. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10873-5_86

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