Abstract
The world is fraught with conflicts between countries, regions, religions, ethnic groups, political beliefs, social convictions, groups with different sexual orientations, to name but a few. The animosity that can results from such conflicts affects consumers’ purchase decisions. While the international marketing literature is awash with studies that look at the impact of different country images on the purchase of products originating from different countries (cf. the entire country-of-origin literature), there are comparably few contributions that looked at the impact of conflict and animosity on purchase intent within a given country.
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© 2015 Academy of Marketing Science
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Schlegelmilch, B.B., Khan, M.M. (2015). Animosity Against Religious Minorities: A Conceptual Model of Antecedents and Intentions to Purchase Products with Religious Endorsements. In: Campbell, C. (eds) Marketing in Transition: Scarcity, Globalism, & Sustainability. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-18687-0_34
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DOI: https://doi.org/10.1007/978-3-319-18687-0_34
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-18686-3
Online ISBN: 978-3-319-18687-0
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