Abstract
The purpose of this paper is to improve theoretical and empirical knowledge first of all, about the effect of consumer ethnocentrism and religious animosity towards a country on consumers’ boycott propensity; and second about the effect of boycotting on customer product judgment, brand image and loyalty.
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© 2015 Academy of Marketing Science
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Abosag, I., Farah, M. (2015). Religiously Motivated Consumer Boycott: The Impact on Brand Image, Product Judgment and Customer Loyalty. In: Dato-on, M. (eds) The Sustainable Global Marketplace. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10873-5_86
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DOI: https://doi.org/10.1007/978-3-319-10873-5_86
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Publisher Name: Springer, Cham
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Online ISBN: 978-3-319-10873-5
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