Abstract
Following the continuous development of the internet and the widespread use of mobile devices, tourism products and services have experienced three different stages: 1.0 stage of group tours, 2.0 stage of independent travel, and 3.0 stage of in-depth tours. In addition to in-depth experience tours to meet the independent travel needs of tourists, it also needs to meet the needs of tourists for more in-depth understanding of the culture of attractions. In order to better integrate modern technology with China’s cultural heritage, the use of augmented reality (AR) to enhance a tourism experience is studied here. Firstly, the characteristics of AR technology are analysed, and its advantages of application in the design of cultural tourism activities is discussed. This includes advantages such as extended dimensions of perception, enhanced cognitive depths and aesthetic experiences. This is also extended to summarise the mechanism that makes up a tourist’s experience, and a framework of user experience design for AR tourism application is identified. Specifically, a tourism experience is designed from the sensory layer to the cognitive, the interactive, and finally the emotive layer, and the corresponding design strategies are given. Lastly, feasibility is verified by the design scheme.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Guohong, Z.: Chinese Cultural Tourism: Theory Strategy, Practice. Nankai University Press, Tianjin (2001)
Guowei, S, Yongtian, W.: Application of augmented reality technology in digital protection of cultural heritage. J. Syst. Simul. (2009)
Azuma, R.T.: A survey of augmented reality. Presence Teleoperators Virtual Environ. 6(4), 355–385 (1997)
Mei, Z.: Research on the application of AR interaction model in tourism situational experience from the perspective of embodiedness. Jiangnan University (2019)
Mei, Z., Li, Z.: Research on application of AR interactive mode for tourism experience. Packag. Eng. 40(02), 191–195 (2019)
Hongjian, W., Jiangzhi, L.: A theoretical model of tourism experience generation path. Soc. Sci. Ser. 3, 46–49 (2009)
Yong, J., Liangchuan, D.: Accessibility, pleasure, and sustainability: sociological value of urban road traffic environment design. Planner 21(1), 17–20 (2005)
Zhi, L.: Research on digital tourism design and user experience based on augmented reality. Harbin Institute of Technology, (2013)
Pine, B.J., Gilmore, J.H.: The Experience economy. Harvard Business Press, Brighton (2011)
Yiyun, W.: Research on AR cultural tourism product development based on tourist experience. Hubei University (2018)
Diange, Y.: Research on marketing strategy of tourism scenic spots based on experience economy. Take Baiyangdian scenic spot as an example. Hebei University of Technology, Hebei (2008)
Jinhong, L.: Research on the construction of user experience model for augmented reality interactive games. Publ. Sci. (Bimon.) 2(23) (2015)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2020 Springer Nature Switzerland AG
About this paper
Cite this paper
Lv, M., Wang, L., Yan, K. (2020). Research on Cultural Tourism Experience Design Based on Augmented Reality. In: Rauterberg, M. (eds) Culture and Computing. HCII 2020. Lecture Notes in Computer Science(), vol 12215. Springer, Cham. https://doi.org/10.1007/978-3-030-50267-6_14
Download citation
DOI: https://doi.org/10.1007/978-3-030-50267-6_14
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-50266-9
Online ISBN: 978-3-030-50267-6
eBook Packages: Computer ScienceComputer Science (R0)