Skip to main content
SpringerLink
Log in

Engineering Augmented Tourism Experiences

  • Conference paper
  • First Online:
Information and Communication Technologies in Tourism 2013

Abstract

Technological innovation in the tourism domain represents not only an important source of economic growth but also the means to satisfy an ever-growing demand for unique tourism experiences. The potential of Augmented Reality (AR) systems to enhance the on-trip experience of tourists is by far unmatched by other types of displays. There is still very limited research that deals with the various aspects of augmented tourism experiences. This paper contributes to eTourism literature in three ways. First, a conceptualization of augmented tourism experiences is presented. Second, the main characteristics of augmented tourism experiences are described. Third, this paper outlines a framework that captures the most significant determinants of augmented tourism experiences. The main aim is to set directions for further research but also to provide tangible help for developers and designers to engineer augmented tourism experiences.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 169.00
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 219.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Similar content being viewed by others

References

  • Abawi, D., Los Arcos, J., Haller, M., Hartmann, W., Huhtala, K. & Träskbäck, M. (2004). A mixed reality museum guide: the challenges and its realization. In Proceedings of the 10th Conference on Virtual Systems and Multimedia (VSMM), Gifu, Japan.

    Google Scholar 

  • Ajanki, A., Billinghurst, M., Gamper, H., Järvenpaa, T., Kandemir, M., Kaski, S., Koskela, M., Kurimo, M., Laaksonen, J., Puolamaki, K., Ruokolainen, T. & Tossavainen, T. (2010). An augmented reality interface to contextual information. Virtual Reality 15(2-3): 1-13.

    Google Scholar 

  • Alzua-Sorzabal, A., Linaza, M. & Abad, M. (2007). An experimental usability study for Augmented Reality technologies in the tourist sector. In M. Sigala, L. Mich & J. Murphy (Eds.) Information and Communication Technologies in Tourism. New York:

    Google Scholar 

  • Springer, pp. 231-242.

    Google Scholar 

  • Azuma, R., Baillot, Y., Behringer, R., Feiner, S., Julier, S. and MacIntyre, B. (2001). Recent advances in Augmented Reality. IEEE Computer Graphics & Applications 21(6): 34-47.

    Article  Google Scholar 

  • Bell, B., Höllerer, T. & Feiner, S. (2002). An annotated situation-awareness aid for Augmented Reality. In Proceedings of the Symposium on User Interface Software & Technology (UIST). Paris, France, ACM Press, pp. 213-216.

    Google Scholar 

  • Bimber, O. & Raskar, R. (2005). Spatial Augmented Reality: Merging Real and Virtual Worlds. Boston, MA: A.K.Peters.

    Google Scholar 

  • Binkhorst, E. & Den Dekker, T. (2009) Agenda for co-creation tourism experience research. Journal of Hospitality Marketing & Management 18(2): 311-327.

    Article  Google Scholar 

  • Bornträger, C., Cheverst, K., Davies, N., Dix, A., Friday, A. & Seitz, J. (2003). Experiments with multi-modal interfaces in a context-aware city guide. In L. Chittaro (ed), Human-Computer Interaction with Mobile Devices and Services. New York: Springer-Verlag, pp. 116-130.

    Google Scholar 

  • Buhalis, D. & Law, R. (2008). Progress in information technology and tourism management: 20 years on and 10 years after the Internet - the state of eTourism research. Tourism Management 29(4): 609-623.

    Article  Google Scholar 

  • Carlson, R. (1997). Experienced Cognition. Mahwah, NJ: Erlbaum. Cheok, A., Weihua, W., Yang, X., Prince, S., Billinghurst, M. & Kato, H. (2002). Interactive theatre experience in embodied wearable mixed reality space. In Proceedings of the 1st International Symposium on Mixed and Augmented Reality. Darmstadt, Germany, pp. 59-317.

    Google Scholar 

  • Disney, 2012. Disneyland Tomorrowland. Retrieved October 20, 2012 from http://disneyland.disney.go.com/disneyland/tomorrowland/.

  • Dünser, A., Grasset, R. & Billinghurst, M. (2008). A survey of evaluation techniques used in augmented reality studies. In Proceedings of SIGGRAPH Asia. Singapore, ACM Press.

    Google Scholar 

  • Egenhofer, M. (1999). Spatial Information Appliances: a next generation of Geographic Information Systems. In Proceedings of the 1st Workshop on Geoinformatics, Campinas, Brazil, pp.1-4.

    Google Scholar 

  • Feiner, S., MacIntyre, S., Höllerer, T. & Webster, A. (1997). A touring machine: prototyping 3D mobile augmented reality systems for exploring the urban environment. Personal and Ubiquitous Computing 1(4): 208-217.

    Google Scholar 

  • Frow, P. & Payne, A. (2007). Towards the perfect customer experience. Journal of Brand Management 15(2): 89-101.

    Article  Google Scholar 

  • Furmanski, C., Azuma, R. & Daily, M. (2002). Augmented-reality visualizations guided by cognition: Perceptual heuristics for combining visible and obscured information. In Proceedings of the 1st IEEE International Symposium on Mixed and Augmented Reality (ISMAR), IEEE Computer Society, pp. 215-225.

    Google Scholar 

  • Futuroscope, 2012. Retrieved June 17, 2012 from http://en.futuroscope.com/. Guttentag, D. (2010). Virtual reality: applications and implication for tourism. Tourism Management 31(5): 637-651.

    Google Scholar 

  • Hassenzahl, M. & Tractinsky, N. (2006). User experience – a research agenda. Information Technology 25(2): 91-97.

    Google Scholar 

  • Hekkert, P. & Schifferstein, H. (2008). Introducing product experience. In H. Schifferstein & Hekkert, P. (Eds), Product Experience, San Diego: Elsevier Ltd.

    Google Scholar 

  • Henrysson, A. & Ollila, M. (2004). UMAR - Ubiquitous mobile Augmented Reality. In Proceedings of the 3rd Conference on Mobile and Ubiquitous Multimedia (MUM), Colledge Park, MD: ACM Press, pp. 41-45.

    Google Scholar 

  • Herbst, I., Braun, A.-K., McCall, R. & Broll, W. (2008). TimeWarp: interactive time travel with mobile mixed reality game. In Proceedings of the 10th International Conference on Human-Computer Interaction with Mobile devices and services. Amsterdam, the Netherlands, ACM Press, pp. 235-244.

    Google Scholar 

  • Höllerer, T. & Feiner, S. (2004). Mobile Augmented Reality. In H. Karimi & A. Hammad (Eds.), Telegeoinformatics: Location-based Computing and Services. Boca Raton, FL: CRC Press.

    Google Scholar 

  • Kandampully, J., Mok, C. & Sparks, B., (2001). Service Quality Management in Hospitality, Tourism and Leisure. Binghamton, NY: Hawthorn Hospitality Press.

    Google Scholar 

  • Kim, J.-B. & Park, C. (2011). Development of mobile AR tour application for the National Palace Museum of Korea. In R. Schumaker (Ed.), Virtual and Mixed Reality, Part I, HCII 2011. Springer-Verlag, pp. 55-60.

    Chapter  Google Scholar 

  • Kjeldskov, J. (2003). Lessons from being there: interface design for mobile augmented reality. In L. Qvortrup (ed.), Virtual Applications: Applications With Virtual Inhabited 3D Worlds. Berlin: Springer-Verlag.

    Google Scholar 

  • Larsson, P., Väljamäe, A., Västfjäll, D., Tajadura-jiménez, A. & Kleiner, M. (2010). Auditoryinduced presence in mixed reality environments and related technology. In E. Dubois, P. Gray & L. Nigay (Eds.), The Engineering of Mixed Reality Systems, Human-Computer Interaction Series. London: Springer-Verlag.

    Google Scholar 

  • Liarokapis, F., Brujic-Okretic, V. & Papakonstantinou, S. (2006). Exploring urban environments using virtual and augmented reality. Journal of Virtual Reality and Broadcasting 3(5): 55-76.

    Google Scholar 

  • Linaza, M., Marimon, D., Carrasco, P., Alvarez, C., Montesa, J., Aguilar, J. & Diez, G. (2012). Evaluation of mobile augmented reality applications for tourist destinations. In M. Fuchs, F. Ricci & L. Cantoni (Eds.), Information and Communication Technologies in Tourism. Berlin: Springer, pp. 260-271.

    Chapter  Google Scholar 

  • Livingston, M. A., Ai, Z., Karsch, K. & Gibson, G. (2011). User interface design for military AR applications. Virtual Reality 15(2-3): 175-184.

    Article  Google Scholar 

  • Luley, P., Perko, R., Weinzerl, J., Paletta, L. & Almer, A. (2011). Mobile Augmented Reality for tourists – MARFT. In G. Gartner & F. Ortag (Eds.), Lecture Notes in Geoinformation and Cartography, Berlin: Springer, pp. 21-36.

    Chapter  Google Scholar 

  • Madden, L. (2011). Professional Augmented Reality Browsers for Smartphones. Chichester, UK: John Wiley and Sons Ltd.

    Google Scholar 

  • Manovich, L. (2006). The poetics of augmented space. Visual Communication 5(2): 219-240. Mendez, E. & Schmalstieg, D. (2007). Adaptive Augmented Reality using context markup and style maps. In Proceedings of the 6th International Symposium on Mixed and Augmented Reality (ISMAR), Washington, USA, ACM Press.

    Article  Google Scholar 

  • Milgram, P., Takemura, H., Utsumi, A. & Kishino, F. (1994). Augmented Reality: a call for displays on the Reality-Virtuality continuum. In SPIE, Telemanipulator and Telepresence Technologies, 2351, pp. 282-292.

    Google Scholar 

  • MindSpace Solutions (2012). Digital Binocular Station. Retrieved June 16, 2012 from http://digitalbinocularstation.com/

  • Narzt, W., Pombeger, G., Ferscha, A., Kolb, D., Muller, R., Wieghardt, J. (2006). Augmented reality navigation systems. Universal Access in the Information Society 4(3): 177-187.

    Article  Google Scholar 

  • Neuhofer, B. & Buhalis, D. (2012). Understanding and managing technology-enabled enhanced tourist experiences. In Proceedings of the 2nd Conference on Hospitality and Tourism Marketing & Management, Corfu, Greece.

    Google Scholar 

  • O’Sullivan, E. & Spangler, K. (1998). Experience marketing: strategies for the new millennium. State College, PA: Venture Publishing.

    Google Scholar 

  • Olsson, T. & Väänänen-Vainio-Mattila, K. (2011). Expected user experience of mobile Augmented Reality services. In Proceedings of the 13th Conference on Human-Computer Interaction with Mobile Devices and Services, MobileHCI 2011. Stockholm, Sweden, ACM Press.

    Google Scholar 

  • Olsson, T. & Salo, M. (2011). Online user survey on current mobile augmented reality applications. In Proceedings of the 10th International Symposium on Mixed and Augmented Reality (ISMAR). Basel, Switzerland, ACM Press.

    Google Scholar 

  • Olsson, T., Ihamäki, P., Lagerstam, E., Ventä-Olkkonen, L. & Väänänen-Vainio-Mattila, K. (2009). User expectations for mobile mixed reality services: an initial user study. In Proceedings from the European Conference on Cognitive Ergonomics: Designing beyond the Product. Helsinki, Finland, ACM Press.

    Google Scholar 

  • Palmer, A. (2010). Customer experience management: a critical review of an emerging idea. Journal of Service Marketing 24(3): 196-208.

    Article  Google Scholar 

  • Papagiannakis, G., Schertenleib, S., O’Kennedy, B., Arevalo-Poizat, M., Magnenat-Thalmann, N., Stoddart, A. & Thalmann, D. (2005). Mixing virtual and real scenes in the site of ancient Pompeii. Computer Animation and Virtual Worlds 16(1): 11-24.

    Article  Google Scholar 

  • Piekarski, W. & Thomas, B. (2003). Augmented Reality user interface and techniques for outdoor modelling. In Proceedings of the Symposium on Interactive 3D graphics (I3D). Monterey, CA, ACM Press, pp. 225-226.

    Google Scholar 

  • Pine, J. & Gilmore, J. (1999). The Experience Economy: Work is a Theatre and every Business a Stage. Cambridge: Harvard Business School.

    Google Scholar 

  • Reitmayr, G., Eade, E. & Drummond, T. (2005). Localisation and interaction for augmented maps. In Proceedings of the 4th International Symposium on Mixed and Augmented Reality (ISMAR). Vienna, Austria, IEEE Computer Society.

    Google Scholar 

  • Schmeil, A. & Broll, W. (2006). MARA: An Augmented personal assistant and companion. In Proceedings of SIGGRAPH 2006. Boston, USA, ACM Press.

    Google Scholar 

  • Swan II, J. & Gabbard, J. (2005). A survey of user-based experimentation in Augmented Reality. In Proceedings of the 1st International Conference on Virtual Reality (VR’05). Las Vegas, NE, Lawrence Erlbaum Associates.

    Google Scholar 

  • Thomas, B., Close, B., Donoghue, J., Squires, J., De Bondi, P., Morris, M. & Piekarski, W. (2000). ARQuake: an outdoor/indoor Augmented Reality first person application. In Proceedings of the 4th International Symposium on Wearable Computers (ISWC). Linz, Austria, IEEE Computer Society, pp. 139-146.

    Google Scholar 

  • Tussyadiah, I. & Fesenmaier, D. (2009). Mediating the tourist experiences: access to places via shared videos. Annals of Tourism Research 36(1): 24-40.

    Article  Google Scholar 

  • Tussyadiah, I. & Zach, F. (2011). The role of geo-based technology in place experiences. Annals of Tourism Research 39(2): 780-800.

    Article  Google Scholar 

  • van Krevelen, D. & Poelman, R. (2010). A survey of augmented reality technologies, applications and limitations. International Journal of Virtual Reality 9(2): 1-20.

    Google Scholar 

  • Vlahakis, V., Karigiannis, J., Tsotros, M., Gounaris, M., Almeida, L., Stricker, D., Gleue, T., Christou, I., Carlucci, R. & Ioannidis, N. (2001). ARCHEOGUIDE: First results of an Augmented Reality, mobile computing system in cultural heritage sites. In Proceedings of the Conference on Virtual reality, Archaeology, and Cultural heritage (VAST).

    Google Scholar 

  • Glyfada, Greece, ACM Press, pp. 131-140.

    Google Scholar 

  • Volo, S. (2009). Conceptualizing experience: a tourist based approach. Journal of Hospitality Marketing and Management 18(2-3): 111–126.

    Article  Google Scholar 

  • Weiser, M. (1991). The computer in the 21st century. Scientific American 265(3): 94-110.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. School of Tourism, Bournemouth University, Poole, UK

    Zornitza Yovcheva & Dimitrios Buhalis

  2. School of Design, Engineering and Computing, Bournemouth University, Poole, UK

    Christos Gatzidis

Authors
  1. Zornitza Yovcheva
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Dimitrios Buhalis
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Christos Gatzidis
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Zornitza Yovcheva .

Editor information

Editors and Affiliations

  1. , Faculty of Communication Sciences, Università della Svizzera italiana, Via Giuseppe Buffi 13, Lugano, 6904, Switzerland

    Lorenzo Cantoni

  2. , College of Merchandising,, University of North Texas, Union Circle 1155, Denton, 76203-1100, Texas, USA

    Zheng (Phil) Xiang

Rights and permissions

Reprints and permissions

Copyright information

© 2013 Springer-Verlag Berlin Heidelberg

About this paper

Cite this paper

Yovcheva, Z., Buhalis, D., Gatzidis, C. (2013). Engineering Augmented Tourism Experiences. In: Cantoni, L., Xiang, Z. (eds) Information and Communication Technologies in Tourism 2013. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-36309-2_3

Download citation

Publish with us

Policies and ethics

Search

Navigation