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Multidimensional Scaling and Clustering in Marketing: Paul Green’s Role

  • Chapter
Marketing Research and Modeling: Progress and Prospects

Part of the book series: International Series in Quantitative Marketing ((ISQM,volume 14))

Abstract

This paper is divided into two main parts: The first concerns the history of Multidimensional Scaling (MDS), focusing especially on Paul Green’s role in defining the role of MDS in marketing. The second concerns Clustering, again emphasizing Green’s role in defining the theory and practice of clustering methodology applied to marketing, both in the form of market segmentation and various tools used in competitive market structure analysis.

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Authors and Affiliations

  1. Rutgers University, USA

    J. Douglas Carroll & Phipps Arabie

  2. Capital One, USA

    Anil Chaturvedi

  3. University of Illinois-Champaign and University of Leiden, USA

    Lawrence Hubert

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  1. J. Douglas Carroll
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  2. Phipps Arabie
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  4. Lawrence Hubert
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  1. The Wharton School, University of Pennsylvania, USA

    Yoram Wind  & Paul E. Green  & 

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Carroll, J.D., Arabie, P., Chaturvedi, A., Hubert, L. (2004). Multidimensional Scaling and Clustering in Marketing: Paul Green’s Role. In: Wind, Y., Green, P.E. (eds) Marketing Research and Modeling: Progress and Prospects. International Series in Quantitative Marketing, vol 14. Springer, Boston, MA. https://doi.org/10.1007/978-0-387-28692-1_4

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