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The Handbook of Creativity & Innovation in Business

A Comprehensive Toolkit of Theory and Practice for Developing Creative Thinking Skills

  • Book
  • © 2022

Overview

Editors:
  1. Rouxelle de Villiers

    1. Auckland University of Technology, Auckland, New Zealand

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  • Develop creative problem-solving skills and take creative thinking to desirable outcomes
  • Uses coaching and checklists to find viable business ideas and evaluate novel proposals
  • Generates more ideas and solutions using a range of well-tested thinking structures to get out of mental fixations

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Table of contents (20 chapters)

  1. Front Matter

    Pages i-xvi
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  2. The Philosophy, Physiology & Psychology of Creative Intelligence

    1. Front Matter

      Pages 1-1
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    2. A World of Creative Intelligence

      • Rouxelle de Villiers
      Pages 3-24

    3. The Human Brain – Cortex, Lobes, Neural Networks and Problem Solved!

      • Rouxelle de Villiers
      Pages 25-49

    4. Creative Genii: Creative Intelligence, Insight and the Six Ps

      • Rouxelle de Villiers
      Pages 51-76

    5. Thinking Modes and Techniques

      • Mark Kilgour
      Pages 77-89

    6. Using a Metacognitive Model for Creative Work

      • David Kayrouz
      Pages 91-104

    7. Metacognitive Exercises That Develop Creative Intelligence

      • David Kayrouz
      Pages 105-119

    8. How the Brain Creates Problems – Malfunctions, Lapses, Bias and Prejudice

      • Rouxelle de Villiers
      Pages 121-153

    9. Person: Personality, Affect, and Inventiveness

      • Rouxelle de Villiers
      Pages 155-176

  3. The Process of Creative Endeavours

    1. Front Matter

      Pages 177-177
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    2. Creative Thinking: Designed for Humans

      • Mark Kilgour
      Pages 179-195

    3. Creative Thinking, Problem Solving and Ideation Tools

      • Rouxelle de Villiers
      Pages 197-221

    4. Design Thinking as a Problem Solving Tool

      • Rouxelle de Villiers
      Pages 223-242

    5. Elegance of Expression – Aesthetics, Genesis and Persuasion

      • Rouxelle de Villiers, Louise Luttig
      Pages 243-265

    6. Intention to Create Meaningful Outcomes: Tenders, Bids and Client Pitches

      • Louise Luttig, Rouxelle de Villiers
      Pages 267-290

    7. Idea Testing & Selection

      • Rouxelle de Villiers
      Pages 291-315

  4. Highly Innovative Organizations, Creative Leadership & Genii

    1. Front Matter

      Pages 317-317
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    2. The Creative Organization

      • Philip Dennett
      Pages 319-335

    3. A Climate for Creative Endeavours

      • Cherylene de Jager, Rouxelle de Villiers
      Pages 337-361
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Keywords

About this book

This book enables readers to develop their own creative thinking and their teams' creative problem-solving skills to generate novel, useful and surprising ideas. The vast majority of companies believe that a culture of innovation and renewal impacts performance and ultimately business results. In contrast, many managers feel ill-equipped to promote a culture of creative endeavour for this type of work-environment and lack the know-how to put it into practice.  

This book covers theory, practice, and impact metrics of both convergent and divergent thinking tools and provide managers with the ideas, tools and guidance to develop a corporate culture conducive to intrapreneurial thinking, idea creation and testing and moving inventions from ideas to viable business concepts, products and profitable innovations. This book includes numerous step-by-step tutorials to help the reader to learn concepts quickly. 


Editors and Affiliations

  • Auckland University of Technology, Auckland, New Zealand

    Rouxelle de Villiers

About the editor

Dr Rouxelle de Villiers, completed doctoral research about the development of decision competencies in managerial students and business executives. Combining her postgraduate studies in marketing and her years of experience in management and executive development, Rouxelle is interested in what teaching methods and decision support aids will result in greater levels of decision competency in students, practitioners and leaders.  She is the recipient of the Top Faculty Teaching University–Wide Award, Auckland University of Technology for 2012 and Innovation & Excellence awards from the University of Waikato in 2014 & 2016. Rouxelle has published in both academic and business books and co-authored several book chapters in edited handbooks.

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