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The Creative Organization

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Abstract

Encouraging creativity in organizations requires the development of a creative culture that encourages and supports employees to pursue new ideas in pursuit of clearly defined goals.

This culture is an ecosystem consisting of three interconnecting cogs: the management culture of the organization, the environment in which employees operate, and individual creativity.

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Correspondence to Philip Dennett .

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CREATiViTY LABORatory

CREATiViTY LABORatory

1.1 Activity I: Team Creativity Exercise

Form a team of 4–6 members. Using the process described in Sect. 15.6 above address an issue that is important to your organization or university group. Appoint a facilitator who will lead the group and on completion of the task reflect on the process.

1.2 Activity II: Interaction Checklist

Often creative ideas come out of random interactions. As a senior manager, make a list of ways you could encourage random interactions amongst your team.

1.3 Activity III: Creative Cultures

Consider an organization you have worked with. Review the questions in Sect. 15.2 and then create a description that describes its culture. How would you change this to build a more creative culture?

1.4 Activity IV: Case Analysis

Would the Apple management philosophy – changing from general management to expert management work in a typical hierarchical organization. Why? Why not?

1.5 Activity V: Facilitating a State of Flow

Consider a team you have worked with. To what degree have you experienced a state of flow? What components of Csikszentmihalyi’s were present or missing?

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Dennett, P. (2022). The Creative Organization. In: de Villiers, R. (eds) The Handbook of Creativity & Innovation in Business. Springer, Singapore. https://doi.org/10.1007/978-981-19-2180-3_15

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