Skip to main content
  • Book
  • © 2012

The Rise of Marketing and Market Research

Palgrave Macmillan

Part of the book series: Worlds of Consumption (WC)

Buying options

eBook USD 79.99
Price excludes VAT (USA)
  • ISBN: 978-1-137-07128-6
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book USD 100.00
Price excludes VAT (USA)
Hardcover Book USD 119.99
Price excludes VAT (USA)

This is a preview of subscription content, access via your institution.

Table of contents (12 chapters)

  1. Front Matter

    Pages i-ix
  2. The Origins of Marketing and Market Research: Information, Institutions, and Markets

    • Hartmut Berghoff, Philip Scranton, Uwe Spiekermann
    Pages 1-26
  3. Back Matter

    Pages 295-312

About this book

This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

Keywords

  • Advertising
  • Britain
  • design
  • Europe
  • France
  • gender
  • Germany
  • market research
  • marketing

Editors and Affiliations

  • German Historical Institute, USA

    Hartmut Berghoff, Uwe Spiekermann

  • Department of History, Rutgers University, Camden, USA

    Philip Scranton

About the editors

HARTMUT BERGHOFF is the Director of the German Historical Institute in Washington DC, USA, and Professor of Economic and Social History at the University of Göttingen in Germany. Previously he was a fellow at the Institute for Advanced Study in Berlin and a Chandler International Visiting Scholar at Harvard Business School. His fields of expertise are the history of consumption, business history, immigration history, and the history of modern Germany.
PHILIP SCRANTON is Board of Governors Professor, History of Industry and Technology, Rutgers University, USA, and Director of the Center for the History of Business, Technology and Society, Hagley Museum and Library. He has authored or edited 13 books, the most recent of which is Reimagining Business History (Johns Hopkins, 2013, with Patrick Fridenson). He currently is at work on an overview of aircraft gas turbine engine development, Making Jet Engines Work, 1940s–1960s.
UWE SPIEKERMANN is the Deputy Director of the German Historical Institute in Washington DC. He has held teaching and research positions in Göttingen, Bremen, Münster, London, Exeter, and Vienna, and he has served as managing director of a Heidelberg-based foundation for nutrition. His work focuses on consumption history, business history, and modern German and American social and economic history.

Bibliographic Information

Buying options

eBook USD 79.99
Price excludes VAT (USA)
  • ISBN: 978-1-137-07128-6
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book USD 100.00
Price excludes VAT (USA)
Hardcover Book USD 119.99
Price excludes VAT (USA)