Marketing Literature

The Making of Contemporary Writing in Britain

  • Authors
  • Claire Squires

Table of contents

  1. Front Matter
    Pages i-x
  2. Introduction

    1. Claire Squires
      Pages 1-16
  3. Marketing Literature: Contexts and Theory

    1. Front Matter
      Pages 17-17
    2. Claire Squires
      Pages 19-39
    3. Claire Squires
      Pages 40-69
    4. Claire Squires
      Pages 70-101
  4. Publishing Histories

    1. Front Matter
      Pages 103-103
    2. Claire Squires
      Pages 105-118
    3. Claire Squires
      Pages 119-146
    4. Claire Squires
      Pages 147-175
    5. Claire Squires
      Pages 176-183
  5. Back Matter
    Pages 184-237

About this book


This is an important study of the publishing of contemporary writing in Britain. It analyzes the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, authorship and reading. It includes case studies of Trainspotting and the His Dark Materials trilogy.


Autorschaft English literature Great Britain marketing

Bibliographic information