Part II of Marketing Literature addresses the publishing histories of a series of high-profile books from the 1990s and 2000s. The case studies are divided into three chapters, in which various different models of success, and aspects of the books’ marketing, are analysed in empirical detail, thus illustrating the contemporary literary marketplace, and the marketing activities by which that marketplace is constructed. The books contained within these chapters are all examples of books which have achieved a certain level of fame or notoriety in the marketplace, either through commercial or critical success, or by the discussion they have provoked in the media — their economic, cultural and journalistic capital. All of these books could also be designated to a greater or lesser degree as ‘literary’ titles, although some are very much situated as ‘crossover’ books, including the children’s and young adults’ books discussed in Chapter 6. The construction of the definition of the literary via the marketplace, though, is part of the argument of these chapters.
KeywordsMarketing Activity Publishing History Author Interview Mystery Shopper Market Literature
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