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Icons and Phenomenons

  • Claire Squires
Chapter
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Abstract

Part II of Marketing Literature addresses the publishing histories of a series of high-profile books from the 1990s and 2000s. The case studies are divided into three chapters, in which various different models of success, and aspects of the books’ marketing, are analysed in empirical detail, thus illustrating the contemporary literary marketplace, and the marketing activities by which that marketplace is constructed. The books contained within these chapters are all examples of books which have achieved a certain level of fame or notoriety in the marketplace, either through commercial or critical success, or by the discussion they have provoked in the media — their economic, cultural and journalistic capital. All of these books could also be designated to a greater or lesser degree as ‘literary’ titles, although some are very much situated as ‘crossover’ books, including the children’s and young adults’ books discussed in Chapter 6. The construction of the definition of the literary via the marketplace, though, is part of the argument of these chapters.

Keywords

Marketing Activity Publishing History Author Interview Mystery Shopper Market Literature 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Notes

  1. 4.
    Sebastian Faulks, Birdsong (London: Hutchinson, 1993).Google Scholar
  2. 5.
    Nick Homby, High Fidelity (London: Gollancz, 1995).Google Scholar
  3. 8.
    Louis de Bernières, The War of Don Emmanuel’s Nether Parts (London: Secker & Warburg, 1990); Señor Vivo and the Coca Lord (London: Secker & Warburg, 1991); The Troublesome Offspring of Cardinal Guzman (London: Secker & Warburg, 1992). Print run information from Interview with Geoff Mulligan.Google Scholar
  4. 24.
    Book Marketing Ltd./The Reading Partnership’s Reading the Situation: Book Reading, Buying and Borrowing Habits in Britain (London: Book Marketing, 2000), 11.Google Scholar
  5. 27.
    Sven Birkerts, The Gutenberg Elegies: The Fate of Reading in an Electronic Age (London: Faber and Faber, 1996; first published in the US in 1994), 7.Google Scholar
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    Martin Amis, Money (London: Jonathan Cape, 1984);Google Scholar
  7. Martin Amis, London Fields (London: Jonathan Cape, 1989). See Todd, Consuming Fictions, 85, for more on the 1989 Booker arguments.Google Scholar
  8. 32.
    Martin Amis, Time’s Arrow (London: Jonathan Cape, 1991).Google Scholar
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    Daragh O’Reilly, ‘Martin Amis on Marketing’, in Stephen Brown, ed., Consuming Books: The Marketing and Consumption of Literature (London: Routledge, 2006), 73–82, 77.Google Scholar
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    Gerald Howard, ‘Slouching Towards Grubnet: The Author in the Age of Publicity’, Review of Contemporary Fiction 16: 1 (Spring 1996), 44–53, cited in Moran, Star Authors, 152.Google Scholar

Copyright information

© Claire Squires 2007

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  • Claire Squires

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