Achieving Excellence in Stakeholder Management

  • Joachim Scharioth
  • Margit Huber

About this book

Introduction

Today, Stakeholder Management is a term commonly used to describe the policy towards all interest groups that have a stake in a company or an institution, but the crucial question is how this concept can be best applied to a company's context. In this book, companies using a Stakeholder Management tool give their first-hand account of how this tool enables them to successfully measure, monitor and manage their stakeholders' performance. The experience of these companies highlights how across different sectors and countries strong customer relationships, committed employees and successful relationships with suppliers can be created to stay at the forefront of today's global economy. Company contributions are complemented by expert articles about current business topics such as Performance Measurement, Balanced Scorecard and Data Mining methodologies.

Keywords

CRM Constituency Relation Management Customer Relationship Management Customer Retention Customer Satisfaction Market Research Stakeholder Management balanced scorecard business Costumer Relationship Management customer relationship management customer satisfaction management market research marketing organization organizations performance performance measurement relationship management stakeholder

Editors and affiliations

  • Joachim Scharioth
    • 1
  • Margit Huber
    • 1
  1. 1.TNS InfratestMünchenGermany

Bibliographic information

  • DOI https://doi.org/10.1007/b106190
  • Copyright Information Springer-Verlag Berlin Heidelberg 2003
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Springer Book Archive
  • Print ISBN 978-3-540-00255-0
  • Online ISBN 978-3-540-24692-3
  • About this book