Abstract
The following article demonstrates how NFO TRI*M can be used not only for analysis in the present, but also to draw out the expectations and concerns of customers in relation to the future.
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© 2004 Springer-Verlag Berlin Heidelberg
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Scharioth, J., van den Berk, N. (2004). Auditing firms today and tomorrow. In: Scharioth, J., Huber, M. (eds) Achieving Excellence in Stakeholder Management. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-24692-3_11
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DOI: https://doi.org/10.1007/978-3-540-24692-3_11
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-00255-0
Online ISBN: 978-3-540-24692-3
eBook Packages: Springer Book Archive