Abstract
Anyone who works in the Italian market of car-related products and services cannot fail to have noticed that, alongside the evolution in the forms of competition, deep changes have been taking place for some years in the marketing and selling strategies of the more dynamic operators. In the car tire replacement market, in particular, some of the traditional ways of selling tires and providing the related services have also progressively been changing.
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© 2004 Springer-Verlag Berlin Heidelberg
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Leonardi, M. (2004). From Customer Satisfaction to Customer Loyalty: The experience of the Michelin and NFO Infratest Workshop. In: Scharioth, J., Huber, M. (eds) Achieving Excellence in Stakeholder Management. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-24692-3_2
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DOI: https://doi.org/10.1007/978-3-540-24692-3_2
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-00255-0
Online ISBN: 978-3-540-24692-3
eBook Packages: Springer Book Archive