Overview
- Provides research on the interplay between media / social media, economics and politics
- Draws upon both qualitative and quantitative methods based on classical theories of communication and economics
- Presents diverse perspectives from a numbers of regions within China
- Includes supplementary material: sn.pub/extras
Part of the book series: Communication, Culture and Change in Asia (CCCA, volume 5)
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Table of contents (16 chapters)
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Development of the New Media Industry in China
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New Media and the Chinese Society
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Social Media Usage in Everyday Life
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Content Production and Consumption in the New Media Era
Keywords
About this book
The book explores four main areas: the challenges and opportunities for Chinese journalism and communications, changes in Chinese economic development, influences and forecasts for Chinese politics, and the impacts on Chinese culture. As the chapter contributors hail from diverse regions within China and represent three generations of communication scholars, the book offers a comprehensive guide, helping readers understand the impact of social media on China’s development from a broad range of perspectives, and sharing insights on its impacts around the world.
Editors and Affiliations
About the editors
Mingyang Yu is a Professor of Marketing in Antai School of management in Shanghai Jiao Tong University. He obtained his bachelor’s degree in Philosophy from Zhejiang University, master’s degree in Economics from Fudan University and PhD in Management from Fudan University. His research interests are in the fields of brand and brand building, brand crisis management, brand innovation and global brand management.Â
Bibliographic Information
Book Title: New Media and Chinese Society
Editors: Ke Xue, Mingyang Yu
Series Title: Communication, Culture and Change in Asia
DOI: https://doi.org/10.1007/978-981-10-6710-5
Publisher: Springer Singapore
eBook Packages: Literature, Cultural and Media Studies, Literature, Cultural and Media Studies (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2017
Hardcover ISBN: 978-981-10-6709-9Published: 03 November 2017
Softcover ISBN: 978-981-13-4935-5Published: 09 December 2018
eBook ISBN: 978-981-10-6710-5Published: 24 October 2017
Series ISSN: 2366-4665
Series E-ISSN: 2366-4673
Edition Number: 1
Number of Pages: XVII, 290
Number of Illustrations: 9 b/w illustrations, 13 illustrations in colour
Topics: Social Media, Media Sociology, Political Communication, Asian Culture