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New Media and Chinese Society pp 33–52Cite as

Blue or Red Sea? An Analysis of Chinese Mobile Radio Industry

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Part of the book series: Communication, Culture and Change in Asia ((CCCA,volume 5))

Abstract

The syllogistic paradigm of structure conduct performance (SCP) was developed by Scherer (Industrial pricing: theory and evidence. Rand McNally College Pub. Co., 1970) on the basis of Bain’s theory (1956, 1959). The core view of the SCP paradigm is that causal relations exist between industrial structure, conduct, and performance. Essentially, industrial structure determines industrial conduct, and industrial conduct determines industrial performance. The structure conduct performance paradigm is traditionally used to analyze industries or enterprises in industrial economics.

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Authors and Affiliations

  1. School of Media and Design, Shanghai Jiao Tong University, Shanghai, China

    Laihui Yu, Mengfei Luan & Siyu Wang

Authors
  1. Laihui Yu
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  2. Mengfei Luan
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  3. Siyu Wang
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Correspondence to Laihui Yu .

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Editors and Affiliations

  1. Institute of Chinese Enterprises Development, Antai College of Economic & Management, Shanghai Jiao Tong University, Shanghai, China

    Ke Xue

  2. Antai College of Economic & Management, Shanghai Jiao Tong University, Shanghai, China

    Mingyang Yu

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Yu, L., Luan, M., Wang, S. (2017). Blue or Red Sea? An Analysis of Chinese Mobile Radio Industry. In: Xue, K., Yu, M. (eds) New Media and Chinese Society. Communication, Culture and Change in Asia, vol 5. Springer, Singapore. https://doi.org/10.1007/978-981-10-6710-5_3

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