Overview
- Provides clarity on management cybernetics, overarching dynamics of living systems
Part of the book series: essentials (ESSENT)
Part of the book sub series: Springer essentials (SE)
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Table of contents (5 chapters)
Keywords
About this book
Authors and Affiliations
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Bibliographic Information
Book Title: Order in Chaos - Cybernetics of Brand Management
Authors: Oliver Errichiello, Marius Wernke
Series Title: essentials
DOI: https://doi.org/10.1007/978-3-662-65958-8
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer-Verlag GmbH, DE, part of Springer Nature 2022
eBook ISBN: 978-3-662-65958-8Published: 11 August 2022
Series ISSN: 2197-6708
Series E-ISSN: 2197-6716
Edition Number: 1
Number of Pages: XIV, 47
Number of Illustrations: 2 b/w illustrations
Topics: Branding, Industrial and Organizational Psychology, Marketing, Consumer Behavior, Online Marketing/Social Media, Business Information Systems