Abstract
Economists, advertisers, and merchants all agree that brands are important. In times of permanent change and rapid product cycles, brands give entrepreneurs and managers economic planning certainty and the public confidence in performance and market overview. There is little doubt about the effects of a brand.
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Errichiello, O., Wernke, M. (2022). What is, What Does a Cybernetic Brand Management Want?. In: Order in Chaos - Cybernetics of Brand Management. essentials(). Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-65958-8_1
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DOI: https://doi.org/10.1007/978-3-662-65958-8_1
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