Overview
Part of the book series: Handel und Internationales Marketing Retailing and International Marketing (HIM)
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Table of contents (4 chapters)
Keywords
About this book
Authors and Affiliations
About the author
Anne Fota has been working at the Chair of Marketing and Retailing at the University of Siegen since 2017. Previously, she studied Business Administration and Management and Markets at the University of Siegen. Her research interests include the following areas: Cross-Border E-Commerce, Voice-Commerce, Conversational-Commerce, Rental-Commerce and Consumer Vulnerability.
Bibliographic Information
Book Title: Online Shopping Intentions
Book Subtitle: Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce
Authors: Anne Fota
Series Title: Handel und Internationales Marketing Retailing and International Marketing
DOI: https://doi.org/10.1007/978-3-658-37662-8
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2022
Softcover ISBN: 978-3-658-37661-1Published: 14 May 2022
eBook ISBN: 978-3-658-37662-8Published: 13 May 2022
Series ISSN: 2626-3327
Series E-ISSN: 2626-3335
Edition Number: 1
Number of Pages: XVIII, 281
Number of Illustrations: 13 b/w illustrations
Topics: Marketing