Abstract
The Internet as a global medium raises consumers’ awareness of foreign online shopping destinations. Brands and products not available in the domestic online market become increasingly visible, preferable, and deliverable to consumers. The result is that if consumers are not satisfied with retailers, brands, products, or prices in the domestic online market, they shop online across country borders.
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© 2022 The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature
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Fota, A. (2022). Essays. In: Online Shopping Intentions. Handel und Internationales Marketing Retailing and International Marketing. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-37662-8_3
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DOI: https://doi.org/10.1007/978-3-658-37662-8_3
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Publisher Name: Springer Gabler, Wiesbaden
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Online ISBN: 978-3-658-37662-8
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