Structure and Content of the Essays

Abstract

While in the previous chapters, the conceptual framework and the basic research questions of the respective essays were presented, as well as a holistic scientific-theoretical classification of the presented phenomena, the present chapter follows up on these findings to obtain a more detailed overview of the essays’ content, which fit with the above theoretical foundation. The following subchapters thus provide a quick summary of the scientific relevance, the research questions, the methodology, and the central results and implications of the individual essays. All six essays deal with newly observed developments and trends in the various subareas of e-commerce and are embedded in different theoretical phenomena.