Overview
- Erläutert die digitale Transformation des Mittelstands
- Präsentiert einen angepassten Kommunikations-Mix
- Beschreibt die Entwicklung von Marketing 1.0 bis Marketing 4.0
- Includes supplementary material: sn.pub/extras
- Includes supplementary material: sn.pub/extras
Part of the book series: essentials (ESSENT)
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Bibliographic Information
Book Title: Die Digitalisierung der Kommunikation im Mittelstand
Book Subtitle: Auswirkungen von Marketing 4.0
Authors: Jan Lies
Series Title: essentials
DOI: https://doi.org/10.1007/978-3-658-17365-4
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2017
Softcover ISBN: 978-3-658-17364-7Published: 04 April 2017
eBook ISBN: 978-3-658-17365-4Published: 27 March 2017
Series ISSN: 2197-6708
Series E-ISSN: 2197-6716
Edition Number: 1
Number of Pages: VII, 69
Number of Illustrations: 30 b/w illustrations
Topics: Corporate Communication/Public Relations, Online Marketing/Social Media