Overview
- Wirtschaftswissenschaftliche Studie
- Includes supplementary material: sn.pub/extras
Part of the book series: Kundenmanagement & Electronic Commerce (KEC)
Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (9 chapters)
Keywords
About this book
Authors and Affiliations
About the author
Bibliographic Information
Book Title: In-store Mobile Marketing-Kommunikation
Book Subtitle: Empirische Analysen von Determinanten aus Konsumentensicht
Authors: Marcel Stafflage
Series Title: Kundenmanagement & Electronic Commerce
DOI: https://doi.org/10.1007/978-3-658-11531-9
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2016
Softcover ISBN: 978-3-658-11530-2Published: 29 October 2015
eBook ISBN: 978-3-658-11531-9Published: 20 October 2015
Series ISSN: 2627-3233
Series E-ISSN: 2627-325X
Edition Number: 1
Number of Pages: XXIII, 310
Number of Illustrations: 13 b/w illustrations