Overview
- Retail management in 18 lessons
- Each lesson includes key issues and a comprehensive case study
- Includes supplementary material: sn.pub/extras
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About this book
In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, likeTesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.
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Keywords
Table of contents (20 chapters)
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Functions, Formats and Players in Retailing
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Strategic Marketing in Retailing
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Marketing Mix in Retailing
Authors and Affiliations
About the authors
Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland.
Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany.
Bibliographic Information
Book Title: Strategic Retail Management
Book Subtitle: Text and International Cases
Authors: Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
DOI: https://doi.org/10.1007/978-3-658-10183-1
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Fachmedien Wiesbaden GmbH 2017
Softcover ISBN: 978-3-658-10182-4Published: 18 October 2016
eBook ISBN: 978-3-658-10183-1Published: 07 October 2016
Edition Number: 3
Number of Pages: XVI, 468
Number of Illustrations: 150 b/w illustrations
Topics: Trade, Sales/Distribution, Marketing